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The Startup Life

Jun 3, 2019

Can improving your memory be your competitive advantage in business?

In this episode, we sit down with Chester Santos, The International Man Of Memory. He shares with us his origin story and how he got his own theme song. Next, he shares with us his training regimen and how he leveraged becoming the U.S. Memory Champion into a business that takes him all around the world. Chester also takes us back to 2008 when he won it all which leads to our Reflection Point segment and what entrepreneurs can learn from his story. Lastly, before the break, he shares with us why after he won that he was booked for many interviews but explains that was where the real work of building a company started. 

After the break, Chester takes us through his website and his online course. He also shares how he came up with the pricing and what value his clients get. Chester also tells us about his role as a mentor to a young person who competes in memory competitions. Lastly, he shares with us how he manages his time and leaves StartupNation with some lasting words of motivation.  


**More On Chester Santos**

Chester Santos – “The International Man of Memory” has left an impression on all corners of the earth. With his unique ability to not only demonstrate extraordinary feats of the mind but also educate others to do the same, this U.S. Memory Champion is widely regarded to be the world’s leading memory skills expert. Through his entertaining and educational television appearances, professional seminars, and best-selling books, Chester has helped millions of people around the world to realize the benefits of improved memory and sharper mind.

He is highly sought-after by the media for his exceptional skills and expertise. CNNABC, PBSNBCCBSBBC, and the Science Channel have all featured Chester and his memory building tips for viewers. When newspapers and magazines need memory improvement tips for their readers, they also seek out Chester Santos. He has been quoted in the New York TimesWall Street JournalSan Francisco Chronicle, Washington Post, and most recently, TIME Magazine featured his advice for remembering numbers in a December 2018 Special Edition entitled, “The Science of Memory”.

Chester is also a best-selling author. His first book, “Instant Memory Training for Success”, was published by leading academic publisher John Wiley & Sons (Wiley) in 2016. It quickly became a bestseller in WHSmith stores across the UK and also on the Amazon UK website in multiple categories. Chester’s second book, “Mastering Memory: Techniques to Turn Your Brain from a Sieve to a Sponge”, was published by leading nonfiction publisher Sterling Publishing (Sterling) in 2018. It is currently (as of 2019) still featured in the Psychology section of almost every Barnes & Noble store across the USA. Chester’s books have been acquired by 246 public libraries worldwide.

As the preeminent thought leader on memory skills and their effect on one’s professional, personal, and academic success, Chester has been booked to give presentations in over 30 countries.  He has entertained and educated people of varying backgrounds, including executives for CEO Clubs International and YPO, investment professionals for NASDAQ and Credit Suisse, students for organizations at BerkeleyStanford, and Harvard, and even actors for the Screen Actors Guild (SAG-AFTRA) Foundation.

His keynote speaking credits include TEDx with some of the nation’s most highly regarded professors and scientists, the prestigious Talks at Google program featuring “the world’s most influential thinkers, creators, makers and doers”, and the International Festival of Brilliant Minds in Puebla that had him speaking to an audience of 5000 people along with Nobel Prize winners, Pulitzer Prize winners, and other luminaries.

Chester Santos is also the personal memory and mind coach to some notable celebrities, politicians, professional athletes, and high-powered executives.

From recalling a random 100-plus digit sequence in five minutes to naming every U.S. Congress person’s state and district number, there’s no memory challenge Chester hasn’t taken on. While Chester understands his exceptional skill, he also believes that every person has the ability to demonstrate amazing abilities with their memory gave the proper technique and guidance. Through workshops, corporate training, or his renowned speeches and presentations, Chester has developed a knack for passing on valuable memory techniques in ways that are easy to understand and retain for years to come. In his workshops, Chester has taught an 85-year-old to recite every Academy Award Best Picture winner in the last 25 years.  Every one of his speaking engagements ends with a standing ovation. On nearly every continent in the world, Chester has inspired millions of people to develop their memory. And as the International Man of Memory, this is the accomplishment that makes him most proud.

Be sure to check out Chester’s website


Purchase both of Chester’s books

Instant Memory Training For Success 

Mastering Memory

Follow Chester on LinkedIn, Facebook, and Twitter.


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Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Edited by: Alejandro Giron and Dominic Lawson

Music Credits:

**Show Theme**

 Behind Closed Doors - Otis McDonald 

**Break Theme**

Cielo - Huma-Huma 

**Reflection Point Theme**

Light Thought var 3 by Kevin MacLeod