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The Startup Life

Feb 25, 2019

What would happen if you fully embraced millennials in your business?

In this episode, we sit down with Lee Caraher (Founder and CEO of Double Forte PR & Digital Marketing) who provides us with the answer and more. She starts by sharing with us how she started the company out of neccessity and what that transition looked like. She even shares why her and her husband have weekly meetings to check in. Next, Caraher talks about who inspires her as an entrepreneur and why many entrepreneurs in Silicon Valley really do not inspire her. Later, Lee shares with us the infamous day in the US economy, Sept. 15. 2008, and how that day lead to her writing her best seller, “Millennials & Management.”

After the break, Lee shares with us how to deal with ,as entrepreneurs leading teams, the unprecedented five different generations in the workforce  and her latest book “The Boomerang Principle.” Next, she talks about the need for more female voices as authors. Lee later shares her experience with working the E3 conference. Lastly she shares her words of encouragement, her two superpowers, and how she is of her sister into getting her content into the Sundance Film Festival. 

In my Reflection Point segment, I share with you whether  entrepreneurs are “editors” or “stayers” in their business. 

Who is Lee Caraher?

Lee McEnany Caraher is the founder and CEO of Double Forte PR & Digital Marketing, a 15-year-old national agency that works with beloved and up-and-coming consumer, technology, and wine brands. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. 

 Lee has a reputation for building cohesive, high- producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. 

The author of Millennials & Management: The Essential Guide to Making it Work at Work, Lee based the book on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle:Inspiring Lifetime Loyalty From Employees, published in 2017, is a pragmatic and actionable guide to creating high-performing work cultures ready for the future. 


Lee is a popular guest expert on leadership, intergenerational workplaces, public relations, crisis communications, social media and integrated marketing. She splits her time between San Francisco and New York City and puts her medieval history degree to work every day. 

You can signup Lee's newsletter on here website

You can follow Lee Facebook, Twitter, Instagram, LinkedIn, Google+, and Pinterest.

Purchase both of Lee's books "Millennials & Management" and her latest "The Boomerang Principle". 

Check out Lee being featured in Entrepreneur, Inc, Forbes, Huffington Post, Fast Company, and more.

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Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald 

 **Break Theme**

Cielo - Huma-Huma 

 **Reflection Point Theme**

Light Thought by Kevin MacLeod

**Superpower Theme**

Cosmic Storm- A Himitsu

 **Lasting Thoughts Theme**

Tomorrow -Bensound 

**Other Music**

Acoustic Breeze - Bensound