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The Startup Life


Dec 11, 2019

In this episode, we sit down with Drs. Todd and Kim Saxton (Professors at the Indiana University School of Business and Co-Authors of "The Titanic Effect") as the share insight on their book, how the husband and wife team met, and give interesting commentary on the NBA/China situation.

**More On Kim and Todd**

Drs. Todd & Kim Saxton are award-winning professors at Indiana University’s Kelley School of Business, as well as co-authors of The Titanic Effect, The book is a practical guide to help startup founders, as well as their investors and supporters, successfully navigate the icebergs that so often sink startups in the ideation and early stages of development. They’ll tap into decades of
academic and professional experience in business strategy, entrepreneurship, marketing, market research, and venture-funded startups to help you navigate the “debtbergs” that so often sink early-stage startups.

70% of startups fail. Drs. Todd & Kim Saxton, award-winning professors at Indiana University’s Kelley School of Business, have witnessed this firsthand, and have made it their mission to help startup founders and investors navigate the “icebergs” that so often sink startups in their early stages. Relying on decades of academic and professional experience in business strategy, entrepreneurship, marketing, and angel investing, Kim and Todd coauthored The Titanic Effect, with serial tech entrepreneur Michael Cloran. The book is a practical guide to help entrepreneurs and their supporters successfully launch and grow ventures. Kim and Todd have advised, helped launch, and invested in hundreds of startups spanning life sciences, software, sports, consumer products, and services. They serve on various boards of entrepreneurial ventures and startup advisory associations. The pair have shared their expertise from the stage to dozens of audiences, including entrepreneurship and professional development associations, academic societies, and global companies like Roche Diagnostics and Pfizer Pharmaceuticals.
 

Check out The Titanic Effect website

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Contact Kim (mksaxton@iu.edu) and Todd (txaston@iu.edu) if you have questions about the book. 

More resources from Todd and Kim.

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Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Edited by: Alejandro Giron(https://alegiron.com) and Dominic Lawson

Music Credits:

**Show Theme**

 Behind Closed Doors - Otis McDonald 

**Break Theme**

Cielo - Huma-Huma 

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