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The Startup Life

May 19, 2019

Can you use artificial Intelligence in your business to propel growth?

In this episode, we chat with Magnus Unemyr (Author of Data-Driven Marketing With Artificial Intelligence) to discuss this and more. First, we start with the early days of him helping with the family business being in charge of internet marketing.  Later Magnus shares with us the subtle things we can do with our websites in order to maximize SEO. We also dive into his book where Magnus explains the concept of data being used a currency. 

After the break, Magnus shares with us the course he created for small businesses and what kind of value people can expect from those. We also get into a very interesting conversation about if there are ethical limits to how far-reaching technology should go. Lastly, Magnus shares with us his favorite places to visit and gives StartupNation motivation to move forward. 

**More On Magnus Unemyr**

Magnus is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic.

Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of-Things technology in the semiconductor chip industry. He co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant.

Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning’.

Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. He’s is also the founder and author of the blog a leading source for marketing automation and AI.

Check the website for Magnus Unemyr

Follow Magnus on LinkedIn 

Purchase Magnus’ multiple books on Amazon

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Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Edited by: Alejandro Giron and Dominic Lawson


Music Credits:

**Show Theme**

 Behind Closed Doors - Otis McDonald 


**Break Theme**

Cielo - Huma-Huma