Mar 20, 2020
In this episode, we talk to Sean O'Meara (Founder Of Essential Content & Co-Author of The Apology Impulse) as we discuss why company's get apologies wrong, how to know when to apologize or explain, and the work he does at his company Essential Content.
Purchase "The Apology Impulse" here
Follow him on LinkedIn
**More On Sean**
I'm the founder and Managing Director of Essential Content - a
content marketing and public relations agency in Manchester, UK
(Media City in Salford, actually).
We specialize in two things; content marketing and public relations. We actively avoid the 'full service' and 'integrated agency' tags that are so tempting to arbitrarily throw about.
Prior to starting Essential Content, I was a freelance content marketing and PR consultant, helping regulated businesses (financial services, fintech, and health) overcome the unique challenge of using content-driven campaigns to sell products and build brand advocacy while under the watchful gaze of their industry regulator.
I've also consulted some very exciting SMEs in non-regulated industries, such as fashion, logistics, business intelligence, artificial intelligence, and surveillance.
I started out as a copywriter in around 2005, after cutting my teeth editing a lifestyle magazine for dog owners. It was and remains the best magazine dog magazine in the world. We interviewed lots of interesting people about their pets, including Mariah Carey, Vidal Sassoon, and Pete Wentz. This was my first proper job in the media industry. It's been decidedly less glamorous since then.
Along the way, I learned a lot about strategy and have spent my career since then combining my love of words with the nuts and bolts of strategic implementation to help brands come alive online.
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Written by: Dominic Lawson
Executive Producers: Dominic Lawson and Kenda Lawson
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