Dec 30, 2020
In this episode we talk to Jeff Fromm (Youth Marketing & Trends Expert) about his book, career, and so much more.
As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace — as well as the consumer behaviors of every generation.
He led the first public study of Millennials in 2010 through a partnership with the Boston Consulting Group. That work informed his first book “Marketing to Millennials.” He has since co-authored three more: “Millennials with Kids,” “Marketing to Gen Z” and “The Purpose Advantage.” He also is a regular contributor to Forbes.
Jeff earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. He is the president of Futurecast, a forwardthinking trends consultancy, and a partner at Barkley, a creative idea company.
While others may talk about trends, Jeff and his partners merge such insights to create marketing and innovation best practices—these applications are the basis of Jeff’s presentations. With years of brand marketing consulting experience, his humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth.
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Written by: Dominic Lawson
Executive Producers: Dominic Lawson and Kenda Lawson