Nov 19, 2018
Do people making purchasing decisions based on great advertising or is it much deeper than that?
In this episode of The Startup Life, we talk to Co-Founder of TriggerPoint, LLC, and author of “Marketing To Mindstates” Will Leach as answers that question and more.
Bio
Will Leach is the founder of TriggerPoint, a leading Behavioral
Research and Design consultancy specializing in System 1 marketing.
Simply put… TriggerPoint helps today’s largest brands understand
and change consumer behavior through Behavioral Research and
Design.
Will has over 20 years of behavioral insights experience and is a
behavioral design instructor at the Cox School of Business BLC at
Southern Methodist University. Will is the author of the
bestselling book “Marketing to MindStates: a Practical Field Guide
to Applying Behavioral Design to Marketing” and is also a 2-time
winner of the EXPLOR Award for behavioral science research
innovation.
Click here to learn more about TriggerPoint, LLC.
Description of Marketing To Mindstates
For marketing to deliver sustainable business growth, it must
focus on the one thing that drives it – changing consumer
behaviors. Thankfully, the last decade has been a golden age for
understanding and designing for lasting behavioral change through
the process of Behavioral Design. And thanks to this book, it is
now practical and usable for everyone. In Marketing to Mindstates,
Will Leach, founder of TriggerPoint, a leading behavioral research,
and design consultancy, demystifies this process and how to apply
behavioral psychology and
behavioral economics to influence people’s “mindstates.” Using his
Mindstate Behavioral Model, he shows you how to create behaviorally
optimized messaging designed to influence consumer behavior and
generate real business results.
Social Media
Twitter: @trigger_pointer
Facebook: Marketing To Mindstates
Instagram: @marketingtomindstates
LinkedIn: William Leach
Twitter for Marketing To Mindstates: @MMindstates
To purchase Marketing To Mindstates:
Available at Amazon, Barnes & Noble, and Will's website.
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