Jul 26, 2020
This episode was recorded on Jan. 17 2020.
In this episode, we talk to Jill Soley (Marketing Leader & Award-winning Author) about the rise of influencer marketing, if Mike Trout could use a personal brand coach, and her latest book "Beyond Product"
Check out her website here
**More On Jill**
She been launching and growing innovative cloud-based software products at startups and large companies for the past 16 years. Some of those products, like Adobe Creative Cloud, have spurred new growth for mature businesses and others have had lesser fates. She learned many lessons the hard way and seen a lot of the same mistakes made over and over and over again by super-smart product and technology leaders. Why? It is impossible to know everything and it is easy to get caught up in what you do know. She authored Beyond Product to help entrepreneurs avoid common pitfalls and build their ideas into successful businesses.
Currently, She is the VP Product at Issuu (Issuu.com) working to help marketers and other creators share their stories and reach their audiences. She previously led Product Management and Product Marketing at Cloverpop, a venture-backed technology startup that helps companies drive business outcomes through improving their decision practices. She also ran Freshworks marketing through a period of rapid growth, expansion upmarket, and development of its US presence and she launched Adobe’s Creative Cloud, which transformed their mature shrink-wrap software to a growth service and subscription business.
Her career began in documentary film and educational multimedia, learning how to educate through stories and elicit others’ stories - critical to marketing and product success. She has a BS and MBA from MIT and am Mom to my two favorite boys on this planet.
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Written by: Dominic Lawson
Executive Producers: Dominic Lawson and Kenda Lawson
Music Credits:
**Show Theme**
Behind Closed Doors - Otis McDonald
**Break Theme**
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